The Method behind the Madness

“Strategy becomes performance through disciplined execution. The work transforms discovery into strategic direction, then uses that strategy to design and build the right solutions, prepare audiences for readiness, activate and reinforce through the right channels, and use feedback and performance data to continuously improve what comes next.”

— Lori Schlesman

The Operating Model for Revenue Growth

A practical operating model that moves from diagnosis and alignment to readiness, activation,and continuous improvement.

Discovery → Strategy → Design / Build → Activation → Measurement & Feedback ↺

Bridging strategy to execution, ensuring every learning initiative drives verifiable behavioral shift and measurable business impact.

The Method behind the Madness

The Method behind the Madness

Discovery and Strategy

Performance starts with clarity. The work begins by uncovering needs, gaps, priorities, and the realities of the current environment, aligning stakeholders around business outcomes and priorities, and turning those insights into strategic direction for what to solve, where to focus, and how to move forward.

01 / Maturity Assessment

02 / Operating Model

03 / Strategy

Performance Consulting

Cross-Functional Alignment

Strategic Frameworks

Assess learning and enablement maturity across four dimensions: strategy, structure, systems, and signals.

Align stakeholders and functions around business outcomes, priorities, and shared accountability for those outcomes. Define clear decision rights, inputs, outputs, approvals, KPIs, feedback loops, escalation paths, and governance embedded into normal operating rhythms.

Build frameworks engineered to turns SME knowledge into learning, reinforcement, and enablement systems built around how adults learn, how behavior changes, how managers reinforce new habits, and how programs connect to business outcomes.

Discovery → Strategy → Design / Build → Activation → Measurement & Feedback ↺

The Method behind the Madness

Design / Build → Activation → Measurement

Strategy becomes performance through disciplined execution. The work moves from designing and building the right solutions, to preparing audiences for readiness, activating and reinforcing through the right channels, and using feedback and performance data to continuously improve what comes next.

04/ Design & Build

05 / Activation

06 / Measurement & Feedback

Role-Based

Readiness

Launch & Amplification

Continuous Optimization

Translate strategy into the core plan, deliverables, and role-based experiences needed for adoption. Build onboarding, continuous learning, coaching, leadership development, tools, content, and applied learning activities that reinforce readiness by embedding learning, sales methodologies, processes, and manager coaching into systems, workflows, and normal operating rhythms.

Publish, communicate, and activate across the channels defined in the strategy. Coordinate timing, stakeholder communications, manager involvement, feedback loops, and reinforcement so the right audiences receive what they need when they need it.

Gather performance data, adoption signals, and stakeholder and audience feedback. Share insights with stakeholders, identify what is working and where gaps remain, and iterate the strategy, experience, content, and reinforcement as needed.

Discovery → Strategy → Design / Build → Activation → Measurement & Feedback ↺

The Method behind the Madness

The Thinking Behind the Work

Effective enablement connects People, Process, Learning, and Outcomes to the business priorities they are meant to support.

I start by understanding the business objective, how work gets done, including the processes, tools, and systems that support it, and where performance gaps exist. From there, I align the right people and processes, design learning and enablement around what roles need to do differently, and measure whether those changes are improving performance.

Discovery → Strategy → Design / Build → Activation → Measurement & Feedback ↺

The result is a connected approach that moves from

Discovery → Strategy → Design / Build → Activation → Measurement & Feedback ↺

with insights continuously shaping what comes next.

The Method behind the Madness